The holiday season is the perfect time to remind. Kodak customers that photos make wonderful gifts. This program offered promotional materials. highlighting the gift-giving potential of Kodak. reprints and enlargements. Dealers could order a complete no-cost promotion kit including items like. shelf-talkers and door decals, or select additional items to be paid for with co-op dollars. As a result. of these attention-getting materials, customer awareness of the system increased sharply, with the. average store reporting over 4 times their regular sales.
Discover how Kodak dealers magically improved employee performance.